Because of the emergence of COVID-19, the tissue towel market has been steadily increasing

 

A tissue towel, or tissue paper towel, refers to paper towel which is an absorbent towel made from tissues. A tissue towel is disposable, soft, light weight, and can be used only once. The towel has good strength and absorbency. A tissue towel offers many advantages such as prevention of bacterial infection, which reduces the risk of communicable diseases such as cold and flu. Tissue towels are widely used in households, as kitchen towel, kitchen rolls, and other varieties. According to the Centers for Disease Control and Prevention (CDC), in 2018, around 9,025 cases of TB (tuberculosis), around 60,999 cases of salmonella, around 33,666 cases of Lyme disease, and 327 cases of meningococcal disease were reported in the United States.

The above mentioned factors are driving the tissue towel market growth. Thus, with increasing prevalence of communicable diseases, demand for tissue towel is also increasing. According to the Ocean Conservancy, each year, around 13 billion pounds of paper towels are used in the U.S. This is equivalent to 40 pounds or 80 rolls per person per year. Growth of the tissue towel market is also driven by the emergence of COVID-19 (SARS-CoV-2). Coronavirus disease (COVID-19) is an infectious disease caused by a newly discovered coronavirus. According to the World Health Organization (WHO), worldwide as of 2:27pm CET, 21 March 2021, there have been 122,524,424 confirmed cases of COVID-19, including 2,703,620 deaths.

Moreover, the tissue towel market is witnessing significant growth owing to increasing demand for paper towels and increasing awareness among people about health and hygiene. Thus, market players are focused on launching new and innovative products to meet increasing demand and to strengthen their product portfolio. For instance, in May 2020, Sofidel launched new Nicky Defend, a disposable tissue paper towel with antibacterial lotion designed for the Consumer market and specifically developed to guarantee proper hygiene. Moreover, in April 2020, the company launched new Regina Pets paper towel designed for pet owners caring for their furry friends. Regina Pets is the alternative to a fabric towel or kitchen roll.

Furthermore, increasing utilization of tissue towels, change in consumer lifestyle, expansion of hospitality industry, rapid urbanization, and surge in disposable income positively affect the tissue towel market. Likewise, rising health consciousness and the cost-effectiveness extend profitable opportunities to the tissue towel market. However, environmental concerns are restraining the tissue towel market growth. Thus, several manufacturers, especially in the U.S., are using recycled papers to minimize environmental pollution.