Dietary Supplements Market - Growth, Trends, Covid-19 Impact, And Forecast (2019 - 2027)

The market has seen a boom in demand for items that promote digestive and immune health as a result of the unexpected impact of COVID-19, which has positively influenced the market. As a result, sales of supplements such as protein, vitamins, omega-3 fatty acids, and others skyrocketed. As a result, a slew of new products were introduced to meet the rising demand. Furthermore, in order to meet rising demand while keeping safety standards, manufacturers have been focusing on growing sales by enticing customers to shop online instead.

The dietary supplements market is preliminarily driven by the paradigm shift toward preventive health management practices amid rising healthcare costs and the increasing burden of lifestyle diseases. Furthermore, digitization in the retail sector is expected to boost the future growth of dietary supplements further. Similarly, the surging popularity of herbal supplements is also expected to drive market growth in the forecast period.

The global dietary supplements market is projected to surpass US$ 290 billion by the end of 2027, in terms of revenue, growing at CAGR of 7.7% during the forecast period (2019 to 2027).

Based on product type, the vitamin segment is steadily growing, whereas the fatty acid segment represents the fastest growing supplement segment due to the popularity of omega-3-based supplements.

Asia-Pacific is the fastest-growing region in the dietary supplements market, driven by major investment opportunities, especially for herbal and Ayurveda extract-based products.

Dietary supplements are commonly used to increase the intake of vital nutritional components in the human body. The dietary supplement market is divided into three sections: kind, distribution channel, and geography. The market is divided into vitamin, mineral, herbal supplements, proteins and amino acids, fatty acids, probiotics, and other categories. The market is divided into pharmacies and drug shops, supermarkets and hypermarkets, internet channels, and other distribution channels based on distribution channel. In addition, the study examines the dietary supplement market in emerging and existing markets worldwide, including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. Market sizing and forecasting have been done on the basis of value for each segment (in USD million).