Nutritional yeast is a deactivated form of yeast, typically derived from strains of Saccharomyces cerevisiae. Nutritional yeast is formed when S. cerevisiae, which is grown on either cane or beet molasses, is harvested, washed, and then dried with heat to kill or “deactivate” it. Therefore, since nutritional yeast is a deactivated form of yeast, it does not have any leavening abilities. Increasing demand for nutritional yeast for its calories and low sodium, fat-free, gluten-free and sugar-free benefits is directly influencing the growth of nutritional yeast market.
The rising popularity of the vegan and vegetarian lifestyles, as well as the growing number of health-conscious people, are driving the growth of the nutritional yeast market. Rising consumption of low-fat and low-carbohydrate food products, coupled with the high prevalence of lifestyle-related diseases, is expected to benefit the global nutritional yeast market's growth.
With increased awareness of meat-related diseases such as swine flu and bird flu, there has been a surge in demand for meatless products and vegetable proteins, which is expected to improve the global nutritional yeast market's growth prospects. Nutritional yeast is also beneficial for people who have food allergies or sensitivities, as well as those who are lactose- and gluten-intolerant or on a restricted diet.
Because it is a rich flavour enhancer, nutritional yeast has become a staple ingredient in vegetarian cuisine. Because of its cheesy flavour and texture, consumers who avoid dairy-based products prefer nutritional yeast as a key ingredient in vegan cuisine. The changing climatic conditions, hectic work schedules, and shifting food trends are the primary growth drivers in the global nutritional yeast market.
People rave about the nutty, cheesy, creamy, “umami” taste of nutritional yeast. Vegans, especially, love nutritional yeast for its close resemblance to cheese, often using it as a substitute in cheese sauces, mashed potatoes, casseroles, soups, etc. Nutritional yeast is also delicious in scrambled eggs, stir-fry, pasta, and on popcorn and others.
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