Mobile ticketing is the process by which customers use their mobile phones to order, pay for, obtain, and validate tickets. A mobile ticket includes a verification code that is unique to the holder's phone. Mobile tickets shift the burden of the physical device (smartphone) and internet access to the customer, who is required to contribute the cost of the physical device (smartphone) and internet access to the process, reducing the production and distribution costs associated with paper-based ticketing for operators. As a result of these requirements, and in contrast to paper-based systems, mobile ticketing does not adhere to universal design principles.
The global mobile ticketing market was valued at US$ 1,234.6 Mn in terms of value in 2019 and is expected to grow at a CAGR of 20.5% during the forecast period.
Mobile tickets should not be confused with e-tickets, which are simply tickets issued in electronic form that are not dependent on a specific device and are in a standard, understandable format that can be printed and used on paper. While a mobile phone can be used to purchase an e-ticket, mobile ticketing is a separate system.
Depending on the underlying technology, there are several methods for implementing a mobile ticketing system, with varying degrees of complexity and transparency. Mobile tickets may reduce the possibility of scalping (touting) and fraud.
The rapidly increasing adoption of smartphones is assisting in the adoption of interactive technologies to mediate in all routine activities. Mobile ticketing applications increase the likelihood of purchaser spending on mobile ticketing applications for various purposes, for example, booking of film tickets, transportation tickets, flight tickets, and so on, resulting in higher expected mobile ticketing application deals. Customers can purchase tickets for single or multiple admissions using mobile ticketing. These elements have resulted in the rapid expansion of the global mobile ticketing market.
Key players involved in global mobile ticketing market are AEP Ticketing Solutions Srl, Rapidsoft Systems, Inc., Masabi Ltd, moovel Group GmbH, Gemalto N.V., Scheidt & Bachmann GmbH, ShowClix Inc., inmodo AB, Digital Management, Inc., and Margento B.V.
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