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Deodorant Market


Deodorants are scent or fragrance products that aid in the transformation of body smells into a pleasant odour. Body odour is usually caused by bacterial development, which feeds on sweat and breaks it down. Deodorant includes antibacterial characteristics that inhibit the growth of bacteria and prevent the breakdown process. The fragrance droplet of deodorant aids in the prevention and transformation of body odour into a pleasant odour. There are various varieties of deodorants on the market, including aerosol spray, roll-ons, cream, and others. Deodorants have grown in popularity and demand in recent years as people's lifestyles, sense of freshness, personal grooming regimes, and personal cleanliness have improved. In the advent of the COVID-19 pandemic, the distribution channel got disrupted, resulting in a gap between demand and supply. On the other hand, consumers have shifted their interest toward the essential products that would help them survive the days of lockdown. Furthermore, deodorant has become an integral part of human grooming habits; therefore, with growing population the demand for deodorant also is also expected to increase.
A deodorant market is a cosmetic productwhich is useful in preventing the body from bacterial break down. It isused to preventsweating by blocking the glands. Whereas, antiperspirantsare the subset of deodorants. It contains aluminum salt, which is used to extract moisture from the skin and is very beneficial throughout the summer season. The demand for the deodorants and antiperspirantsis witnessing an increase amongst the male population. The deodorants and antiperspirants act as a tonic against body odor and therefore used by menfor grooming themselves,and to avoid the unnecessarily stinking and smell from the body. It is usually applied to the armpits to reduce unnecessary sweating and to give fragrance to the body. Deodorant help cut down the bacteria and causes body aura because it comprises an antimicrobial agent, which is its main ingredient. Both deodorants and antiperspirants aremanufactured from those ingredients that reduce body sweat.
Key players operating in the global deodorant market include Unilever plc, Avon Products, Inc., Beiersdorf AG, Adidas AG, CHANEL International B.V., Estée Lauder Companies, Shiseido Company, Limited, Yardley of London, The Procter & Gamble Company, Raymond Group, and Godrej Consumer Products Limited.

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