Digital Pregnancy Test Kits Market Is Growing With the Increasing Pregnancy Rates

 

Pregnancy test is an indicative marker test for determination of pregnancy, by checking for a particular hormone in urine samples. The hormone is called human chorionic gonadotropin (HCG). HCG is made in a woman's placenta after a fertilized egg implants in the uterus. It is normally made only during pregnancy. Digital kits can help determine the number of weeks in individual (women) has been pregnant. Moreover, digital pregnancy test kits are available over-the-counter. First Response, Clearblue, and e.p.t. pregnancy tests are some digital pregnancy test kits that are commercially available. Growth of the digital pregnancy test kits market is mainly driven by the increasing pregnancy rates in both developed and developing countries.

According to Tommys.org, around 712,680 births were registered in 2019 (22,447 Northern Ireland, 49,863 Scotland, and 640,370 England & Wales). Moreover, there were around 2,763 stillbirths in 2019 (67 Northern Ireland, 174 Scotland, and 2,522 England & Wales). The digital kits confirm pregnancy through an indicator on the screen, whereas conventional pregnancy test kits display a symbol or line or to confirm the result. Furthermore, the digital pregnancy test kits market is witnessing robust growth owing to the increasing adoption of digital test kits in both developed and developing countries due to increasing awareness among people about the advantages offered by digital test kits over conventional test kits.

For instance, in October 2020, Prega News launched a digital campaign, named #JustTalk, to create awareness about prenatal depression in women on account of World Mental Health day. The campaign showcases the worries pregnant women are going through during the pandemic. Thus, due to the increasing awareness, demand for digital pregnancy test kits is also increasing with a rapid pace. Digital test kits provide accurate results, this obviating the need to visit a healthcare professional. However, the high cost of digital test kits than other pregnancy test kits is restraining the digital pregnancy test kits market growth. Digital pregnancy test kits are sold at higher prices in comparison with alternative options.

Furthermore, growth of the digital pregnancy test kits market is attributed to the promotional campaigns and innovative advertisements by market players to create awareness among people about digital pregnancy test kits. For instance, in 2018, Pregakem launched digital campaign, #ParenthoodforAll, to enforce the idea that everyone, including the differently-abled, has a right to feel the joy of parenthood. Promotional campaigns and innovative advertisements help increase the sales of digital kits, driving the market growth. These pregnancy kits clearly display information such as time since conception and levels of HCG in urine samples.