A pouch is a container that is used to transport items or merchandise. A stand up pouch is one that can stand up on its own. A 'bottom guzzet (in a stand up pouch)' is the base on which it stands. The most common and commonly utilised type of flexible packaging is stand-up pouches. Stand-up pouches have market-friendly characteristics like zipper reclosure, tear notches, hang-hole features, and eye-catching billboards for label and graphics. They are most commonly seen in the food and beverage industries. However, these pouches continue to gain popularity in other end-use packaging applications, such as dry food packaging, infant food, pet food, and natural products.
Major growth drivers for the stand up pouches market include: reduced cost of shipping and storage of products, aesthetically pleasant appearance resulting into better branding, and wide acceptability among consumers due to their lightweight and easy to handle features. In addition, these pouches are more cost effective as compared to glass or pet bottles, offer flexibility to print as per custom design, and ensure a better shelf visibility, thereby driving their market growth further. Surge in the number of end user industries of stand-up pouches has also been responsible for their increasing demand across the globe. However, high investment required for the purchase of stand-up pouches packaging line is considered to be a major threat for its market growth.
The material used to make stand up pouches can be categorised as plastic, aluminium foil, kraft paper foil, or a mix of these. Second, the stand up pouches market is divided into three segments based on shape: round bottom, K seal, and corner sealed. Other types of pouches include three-side seal pouches, box pouches, and tap and gland fitting. In the meanwhile, pouch closure choices include spouts and fitments, press-to-close zippers, sliders, hooded sliders, and so on. Manufacturers also provide extra alternatives based on the product's specifications. Rounded corners, mitred corners, tear notches, clear windows, shiny or matte finishes, venting, handle holes, mechanical perforating, and laser perforating are all options for pouches.
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