Sexual health is a state of physical, mental, and social well-being in relation to sexuality. The main purpose of sexual health products is to provide safe sex and at the same time help to enhance sexual pleasure. It also includes planning of pregnancy and prevention of sexually transmitted infections. sexual health products include vibrators, contraceptives, exotic lingerie & apparels, pregnancy testing products, menstrual cups, and dental dams.
The global sexual health market is estimated to be valued at US$ 10,697.3 million in 2019, and is expected to exhibit a CAGR of 4.2% during the forecast period (2019–2027).
Rise in acceptance of LGBT community and rights and legalization of gay marriages boost the growth of the sexual health market size, as sexual health products such as lubricants, delay sprays, and vibrators have gained major popularity in the LGBT community. Various countries such as the U.S. Sweden, the Netherlands, and many other European countries have passed legal rights for the LGBT community. The legal rights gives freedom of same sex marriages and legally permits same sex relationships, which is expected to drive sexual health market growth.
Online stores have gained a significant traction in the global sexual health market as they provide privacy and maintain secrecy of people. In addition, special discounts and door step delivery has made online stores popular among the millennial population.
The sexual health market segments, on the basis of product, end user, distribution channel, and region. On the basis of product, it is segmented into sex toys, male condoms, female contraceptives, lubricants & sprays, and others. On the basis of end user, it is segmented into Men, women, and LGBT community. According to distribution channel, it is divided into specialty stores, drug stores, hypermarkets & supermarkets, and online stores. Region wise, the sexual health market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, the UK, France, Russia, Italy, Spain, and Rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and Rest of Asia-Pacific), and LAMEA (the Middle East, Latin America, and Africa).
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