A mobile application, sometimes known as an app, is a computer programme that is designed to operate on smartphones, tablet computers, and other mobile devices. Initially, mobile apps were intended for general information retrieval such as emails, contacts, calendars, stock market, and productivity. The growing popularity of mobile apps has accelerated their adoption in other categories, including mobile gaming, social networking, e-book reading and entertainment, lifestyle, GPS (Global Positioning System) and location-based navigation services, factory automation, banking, order-tracking, and mobile medical apps. Furthermore, by connecting to the internet, mobile apps enable end-users to search for information and download data. Because smartphones and tablets run on batteries and have less powerful CPUs than personal computers, mobile app providers must examine the restrictions and features before building programmes that can run on mobiles.
The mobile application market report contains the global scenario of this market discussing a detailed overview and market figures. The research report analyses the industry growth rate, capacity and structure. The report analyses the historical data and forecasts the mobile app market size along with key factors driving and restraining the market growth.
The mobile app industry is divided into three primary categories: apps, store type, and geography. The mobile app market can be divided into eight broad groups based on application: social networking, online books, business & finance, entertainment, lifestyle, travel, navigation, and others (productivity and utilities). The mobile app industry can be divided into two broad categories based on store type: third party stores (controlled by mobile device manufacturers, carriers, and operating system developers) and native stores. The mobile app market can also be divided into main geographies, including North America, Latin America, Western Europe, Asia-Pacific, Japan, Eastern Europe, and the Middle East and Africa.
There is a significant increase in the mobile app market because of increasing number of smartphone users and low cost of data usage. The mobile app market has a huge scope in emerging economies of Asia-Pacific regionlike China and India who are likely to leadthe mobile app market due to a growing demand formobile gaming and internet subscription.
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