The global market for mushrooms has witnessed growth at an impressive pace in the past few years, chiefly owing to the vast rise in consumption of processed foods, rising consumer awareness about health benefits of mushrooms, and advancements in packaging technologies to increase shelf life of mushrooms. Owing to the vast rise in demand for processed food products and the increased consumption of brown mushrooms market, the mushroom market is expected to present significant growth and investment opportunities for players operating in the market, especially in the Asia Pacific region.
Because of the growing number of enterprises and the increased competition, market participants are focusing on market consolidation through actions such as mergers and acquisitions with food and beverage companies and distributors in new geographical areas. Mergers, acquisitions, and partnerships in the market are projected to have a significant transformational influence on the industry's growth dynamics in the near future, to say the least, by opening up growth prospects for the market across unconventional regional marketplaces. The increasing rate of urbanisation in Asia Pacific, Europe, and North America is likely to result in a significant shift in desire for packaged food, further fueling the Mushroom industry.
Rising advancements in packaging technologies, such as Sira-Flex film for mushroom packaging that maintains moisture, inhibits bacterial contamination, and prevents spoiling or browning of the product, are likely to drive market expansion. Such innovative packaging improves the product's shelf life as well as its aesthetic appeal, allowing manufacturers to provide a range of mushrooms in various stores, supermarkets, hypermarkets, and so on.
The increasing focus of manufacturers on introducing drinks based on medicinal mushrooms is likely to boost mushroom market growth over the predicted period. For example, Rebbl, a US manufacturer of plant-based functional beverages, debuted Mayan Cocoa Gold Label Elixir, an organic drink containing four medicinal mushrooms, to boost immunological health, in October 2019. The new product adds to Rebbl's collection of super herb elixirs, which also includes Matcha Latte, Turmeric Golden-Milk, and Reishi Cold-Brew varieties.
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