Irish whiskey Market Intelligence, Prescriptive Research, Execute Growth Opportunities

Buyers' desire for Irish whiskey has been stable. The COVID-19 has had a negative impact on global market growth. The closure of bars, clubs, and pubs can be related to the fall in the growth of the Irish whiskey market. The fall in production and distribution of the supply chain hampered whiskey supply and resulted in low sales. The producer, on the other hand, did not incur a loss on the stock of their alcoholic beverages that were already in barrels because the longer drinks stay in barrels, the higher the value of the drink. In addition, there was little change in customer consumption of alcoholic beverages in the United Kingdom.

The growth of the Irish whiskey market can be attributed to increase in modernization, rise in disposable income, and growth in population. Furthermore, the alcoholic beverages such as whiskey is often a preferred beverage in parties and other public events which also act as the driver for the sales of Irish whiskey worldwide. Furthermore, the unique taste and texture coupled with growing popularity of Irish whiskey among tourists adds to the popularity of the beverage thereby driving the Irish whiskey market growth. However, high cost and low accessibility of Irish whiskey act as the major restraints for the market. On the contrary, innovations in taste and packaging, is expected to provide growth opportunities for the market.

The Irish whiskey market has been divided into four sections: kind, pricing, sales channel, and geography. Single malt Irish whiskey, single pot Irish whiskey, and single grain Irish whiskey are the three types. Furthermore, it is divided into Mass and Premium Irish whiskeys based on price. It is divided into two categories based on the sales channel: on-trade and off-trade. Furthermore, it includes revenue from Irish whiskey sales in North America (the United States, Canada, and Mexico), Europe (Germany, the United Kingdom, France, Italy, Spain, Russia, and the rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific), and LAMEA (Latin America, Africa, and the rest of LAMEA).