The whole automotive industry is working to construct and develop new technologies that will increase connectivity options, vehicle safety, and user experience in-car. Furthermore, being a crucial technology that serves as a central hub for all current automobile systems, ivi (in-vehicle infotainment) automotive allows modern automobile systems to be monitored and managed from a single location. Manufacturers are putting more effort into offering more functionality to their infotainment systems in order to make the ride as joyful and painless as possible. All smart vehicle technologies, including 2X networking solutions, ADAS systems, and others, are integrated into modern car automotive infotainment. These are said to be the driving forces behind the car infotainment sector.
The global automotive infotainment market is estimated to account for US$ 24.06 Bn in terms of value by the end of 2019
As the automotive sector expands, so does the demand for automotive entertainment systems. Rising car production and sales are projected to result in growing use of these systems. Some of the drivers driving the automotive infotainment market are rising demand for luxury and value-added amenities such as smartphones and embedded infotainment systems, open-source and standard platforms for application development, and others. Furthermore, open-source and standard platforms for application development, as well as increased demand for entertainment systems in vehicle mass manufacturing, are driving the market forward.
The growing consciousness about data security, and lack of awareness of its functions & benefits, however may hamper the growth of the market, significantly.
Key companies in the market are focused on product launch, in order to gain competitive edge in the market. For instance, in January 2019, Garmin International, Inc., a subsidiary of Garmin Ltd., launched updates to its navigation software, enhancements to infotainment platforms, and a demo of augmented reality technology at Electronics Show at Las Vegas, U.S.
Major market players are involved in collaborations and partnerships, in order to enhance their market presence. For instance, in January 2020, DENSO Corporation collaborated with Qualcomm Technologies, Inc., a subsidiary of Qualcomm Inc. to develop next-generation cockpit systems.
No comments:
Post a Comment