Protective packaging is designed to provide protection and prevent damages to the product during shipment and storage. Protective packaging helps to protect the product by conserving the integrity of the product. Protective packaging is available in three forms such as flexible protective packaging solution, rigid protective packaging solution, and foam protective packaging solution market.
Because of consumers' growing preference for online shopping, the flexible packaging sector held the greatest market share in 2016. Flexible packaging goods such as flexible foam, paper fills, air pillows, bubble wraps, and dunnage bags are commonly used in online retail channels for filling empty spaces, wrapping, and blocking & bracing. Stringent rules governing the degradability of packaging materials are expected to limit market growth during the projected period.
Companies must prioritise factors such as providing a great client experience and meeting their needs. A product's packaging is likely to be the first tangible interaction with a buyer. Many packaging standards must be met by e-commerce businesses, including protective packaging design, sustainability, operational throughput, material cost reduction, and supply chain cost reduction. This, in turn, is expected to assist businesses in increasing their bottom line and retaining long-term clients.
Key market players are investing heavily in R&D activities to develop sustainable and environment-friendly packaging materials that can be reused and recycled. Growing popularity of online shopping and increasing adoption of protective materials for packaging are anticipated to have a positive impact on protective packaging market over the forecast period. Increased demand spurs investment for protective packaging, especially in e-commerce applications. Numerous packaging companies are striving to achieve the preferred vendor status among customers.
Market Trends
Inflatable packaging is gaining traction in the market as they offer a high level of protection at a low cost. Moreover, factor such as environment friendly than other bulkier alternatives is again propelling product demand. Furthermore, they offer a greater level of shock absorption capability and protection to the packaged product. Additionally, the inflatable packaging has drastically reduced the damages and cost during the supply chain. Thus growing demand for inflatable packaging is propelling market growth.
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