Cannabis has had a remarkable rise in popularity among the general public around the world, with recreational use considerably outnumbering therapeutic use. Cannabis beverages are alcoholic and non-alcoholic beverages that have been infused with marijuana or cannabis. The popularity of cannabis beverages is growing in response to customer desire for health drinks. Cannabis beverages are anticipated by consumers due to their reduced sugar content, clean ingredients, and proper dosage of cannabis. Moreover, increasing awareness among people about the health benefits of cannabis beverages has led to an increase in the demand for cannabis beverages.
Health benefits include prevention in weight gain, improvement in sleep disorders, controlled blood pressure, and release anxiety and depression. The aforementioned factors are key reasons behind the growth of the cannabis beverages market. Furthermore, growing concerns among consumers about calories and hangovers have encouraged companies operating in the food and beverage industry to invest in cannabis beverage products. For example, in June 2021, Nirvana Group launched cannabis beverage line, Liquid Leaf. Liquid Leaf ingredients are seamlessly blended and provide a delightfully crisp taste like top-quality juice drink.
Grape (100 MG THC), Golden Pineapple (100 MG THC), and Fruit Punch are the three flavours now offered (100 MG THC). This, in turn, is projected to drive the cannabis beverage business forward. As several nations throughout the world, including Canada and the United States, have legalised marijuana use, the trends in alcohol and cannabis use rates have differed significantly in recent years. As a result, businesses are investing in cannabis beverage products in order to accommodate the increasing demand.
In 2018, the U.S. legalized cultivation of hemp, which is obtained from the cannabis plant but contains lesser THC content. It has also encouraged companies to launch new products in this region. For example, in April 2021, Truss launched six more CBD and THC beverages in Canada. The flavors are Mollo 5 Lime, Little Victory Lemonade, Veryvell Honey Green Iced Tea, XMG Citrus & XMG Watermelon, and House of Terpenes Valencene & Sparkling Tonic. The aforementioned factors are expected to augment growth of the cannabis beverage market, especially in the U.S. and Canada.
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