An Overall Look at Global Beer Market Size and Distribution Patterns Shows a Lot about the Countries in Which They Are Sold

 

A beer market would have beer distributors, small liquor stores, and large chain beer companies. There are also local taverns, microbreweries, and independent brewing shops that sell their own brands of ales and lagers. It doesn't matter where you get your beer from, it's important that you know where to buy it from.

The beer market consists of two major segments: on-trade and off-trade. On-trade beer makers typically sell to retailers and restaurants. On-trade beer distributors tend to be a bit larger than off-trade ones, but they don't distribute all of the beer that they sell. Distributors typically don't sell all of the beer that they own, instead choosing to divide up the amount of stock that they have into smaller segments.

An overall look at the global beer market size and distribution patterns shows a lot about the countries in which they are sold. Europe has the largest number of breweries. Most of the brewers come from southern Europe, through Spain, Italy, and Germany each have one or two breweries that they produce. Within Europe, the beer market is more segregated by country. The UK, Portugal, Spain, Belgium, and Netherlands all have their own breweries, while Greece, Ireland, and Italy have traditionally had a joint distribution system.

Distributors of the European beer market shares are generally concentrated in two areas. The first group includes German and Italian brewers, who all make at least part of their market shares in Europe. Italy is second only to Germany in worldwide production of beer. In Europe, the UK leads the way in terms of distribution. Portugal is second to Spain, with Ireland being third.

The second category of brewers comes from outside of Europe. Beers from neighboring regions have been popping up around the world for years, but many new breweries are beginning to enter the European beer market. Some are from the United States, and a number of beers from India are starting to enter the European markets. The rising popularity of microbrews such as those from New Zealand has also helped to fuel the growth of the European microbrew market shares. New brewers coming to the European markets are helping to fuel this growth.

Beer can be enjoyed by people of all ages, and around every age group there are new options and varieties of beers available. For example, one third of all beers in the segmented category are suitable for the drinkers who are between twenty-five and thirty-five years old, with one quarter of those beers suitable for drinkers between the ages of thirty-five and forty. These include Christmas ale, which is best enjoyed at this time of the year. At this time, many new options will be available, including an array of German beers, which will be seen as one of the best beers for summer time.