Iced tea (or ice tea) is a form of cold tea. Though usually served in a glass with ice, it can refer to any tea that has been chilled or cooled. It may be sweetened with sugar, syrup and/or apple slices. Iced tea is also a popular packaged drink and can be mixed with flavored syrup, with multiple common flavors including lemon, raspberry, lime, passion fruit, peach, orange, strawberry, and cherry.
While most iced teas get their flavor from tea leaves (Camellia sinensis), herbal teas are sometimes served cold and referred to as iced tea. Iced tea is sometimes made by a particularly long steeping of tea leaves at a lower temperature (one hour in the sun versus five minutes at 80 to 100 °C (176 to 212 °F), which is known as sun tea.
Market Analysis
The iced tea market is growing at a significant CAGR of 6.30% in the forecast period of 2020- 2027. Iced tea is a popular packaged drink in the form of cold tea, served cold. It is usually sweetened using sugar or syrup. In addition, it is sweetened with fragrant syrups with many common flavoured infusions including lemon, peach and cherry. Iced tea sometimes does not show its results as the tea does not show its properties at a high temperature, especially the tea leaf.
Tea is the most consumed beverage with many health benefits. The aromatic beverage camellia sinensis is produced by the processing and fermentation of plant leaves. It contains an antioxidant called flavonoids, which stabilizes harmful free radicals in the body.
The trend in the target market is growing, and consumers' awareness of the sugar content in beverages will be increased, resulting in the adoption of iced tea. For example, Slow-Joe introduced sugar-free iced teas in 2016, making it popular among health-conscious consumers thus creating new opportunities for the market players to grow their roots in the market.
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