Dietary Fibers Market is Growing Due to Growing Awareness of Dietary Fibers' Health Benefits

 

Dietary fiber is a type of carbohydrate that are resistant to digestion and absorption in the human small intestine. Dietary fiber includes lignin, oligosaccharides, polysaccharides, and associated plant substances. Intake of dietary fibers helps reduce the risk of obesity, strokes, hypertension, diabetes, and cancer. Thus, there is an increasing demand for dietary fibers in the pharmaceutical and food and beverages industries, in turn, is driving the growth of the dietary fibers market. Growing number of health conscious people has created a demand for dietary fibers to maintain a healthy diet. This has resulted in a high demand for fiber-based products such as analogous foods, frozen foods, spices, crackers, fiber cookies, etc.

Moreover, dietary fibers help prevent constipation and keep the digestive system healthy. According to the European Food Safety Authority, fiber-rich foods or balanced diet, if included in a healthy, improve weight maintenance and can help reduce the risk of type 2 diabetes and cardiovascular diseases. People with irritable bowel syndrome are recommend to include and modify the amount of fiber in their diet. The above mentioned factors help boost the demand for dietary fibers among people with irritable bowel syndrome across the globe. Thus, food, beverages, and bakery products are expected to increase the demand for dietary fibers in the near future, driving the dietary fibers market growth.

Furthermore, the dietary fibers market growth, especially in the Asia Pacific, is mainly driven by the increasing demand for fiber supplements and increasing awareness among people about health benefits offered by dietary fibers. For instance, in July 2020, Herbalife Nutrition, India launched Active Fiber Complex Select, a delicious tropical twist-flavored, high fiber, gluten-free and low glycemic product that provides an ideal balance of soluble and insoluble dietary fiber to aid in digestion. Dietary fibers have been recommended for its possible benefits in reducing heart disease by lowering blood cholesterol.

The growing awareness among consumers about maintaining a healthy diet will be a key factor influencing the dietary fibers market growth. Moreover, the increase in purchasing power parity of consumers due to increasing disposable income is expected to boost the demand for healthy and functional foods rich in fiber content. Thus, market players are adopting various inorganic strategies, such as product launch, bossiness expansion, etc., to meet increasing demand of dietary fibers. For instance, in 2019, Cargill, Inc. invested around US$ 35 million in Europe to add soluble dietary fibers to its current product portfolio.