With rising demand from a variety of end-use industries, the sachet packaging market is on the rise

 

Today across the world, across industries, sachet packs are growing in popularity. These small packs, made by flexible packaging material on all four sides, are now the norm in the aviation and hospitality sectors. Billions of single-use sachets are sold every year, particularly in developing and emerging markets. Sachet packaging is extremely safe and efficient, and allow low-income consumers to buy small amounts of products. Sachet packaging is the flat three- or four-layer packing and is made of various materials such as aluminum, plastic, and paper. The sachet packaging market is witnessing robust growth due to increasing demand for packaging small quantities in various end-use industries such as personal care, cosmetics, food and beverages, pharmaceuticals, etc.

Sachets are widely used for demonstration purposes and advertising such as free distribution of product samples to create product awareness among consumers. With increasing inclination of companies towards product awareness, the demand for sachet packaging is also increasing. For instance, in February 2021, Toppan Printing collaborated with Unilever Japan on quality tests resulting in the adoption of mono-material flexible packaging for “Lux Luminique Sachet Set Limited Design.” Sachet packaging requires less packaging material and less storage space thereby, thus reduces the transportation cost. Sachets can be used for packaging of capsules, wipes, powders, liquids, among others.

Products such as mouth fresheners, cream, coffee, tea, sauces, lubricants, detergents, hair oil, and shampoos are packaged using sachet packaging. Thus, growth of the sachet packaging market is mainly driven by the increasing demand from various industry verticals as they are cheaper and also convenient in transportation. Moreover, sachet packaging is cost effective as it minimizes the product wastage. For instance, in March 2021, Danone announced the launch of the "first ever" formula milk in the United Kingdom to be sold in a pre-measured tab format. The new pre-measured tab format will be made available in packs of 24 sachets, with each sachet containing five tabs.

Moreover, the sachet packaging market is expected to witness robust growth in the Europe, North America, and the Asia Pacific due to increasing demand for sachet packaging from end-use industries, such as pharmaceuticals, cosmetic and personal care, and food and beverages. According to the Brand Equity Foundation (IBEF), the food and grocery market in India is the sixth largest in the world. However, the availability of alternatives, such as stick packaging and flexible packaging, is a major restraint for the sachet packaging market growth.