The demand for cold pressed juice made from mixed fruits and vegetables has grown significantly as a result of growing concerns about various health issues as well as the health benefits associated with consuming these juices. Cold pressed juices are made by using a hydraulic press to extract 100 percent juice from fruits and vegetables.
The global cold pressed juice market is projected to reach US$ 1035.0 million by the end of 2027, in terms of revenue, growing at CAGR of 6.9% during the forecast period (2019 to 2027).
Furthermore, no additional heat or oxygen are used, resulting in no nutrient loss during the process. Cold pressed juices, unlike other juices, do not lose nutrients, amino acids, phytonutrients, minerals, trace minerals, and enzymes during the extraction process. These factors are fueling the mixed fruits and vegetables segment's growth opportunities in the global cold pressed juice market.
Rising consumer health awareness is causing a shift in preference toward safer, more convenient, healthy, and refreshing beverages that are calorie-free, caffeine-free, and free of artificial ingredients, resulting in robust growth in the mixed fruits and vegetables segment of the global cold pressed juice market. Increasing demand for green beverages is also expected to increase during the forecast period.
Manufacturers are also increasingly introducing flavors such as green juice with coconut water, cucumber, leafy greens, and splash pineapples to leverage growing demand among health conscious consumers and to address steadily rising market demand for healthy and natural juices.
Also, an introduction of smooth green mixes with pineapple, apple, mint, and cucumber is likely to boost revenue growth of the mixed fruits and vegetables segment over the period of assessment. Rising demand for juices made from super fruits such as Acai, Blueberry, Pomegranate, Black Currant, Maqui Berry, Baobab, Cranberry and Goji is further contributing to market growth opportunity in the mixed fruits and vegetables segment of the global cold pressed juice market.
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