Tissue paper is made from the paper pulp of hardwood and softwood trees, as well as water and chemicals. It is mostly utilised for health and sanitation purposes since it is more appropriate and convenient for cleaning and drying damp surfaces. Furthermore, tissue paper is a soft, absorbent, and disposable paper that is used for a variety of purposes, including wiping the face, and is a good alternative to washable handkerchiefs, toilet paper, table napkins, and so on.
Increasing awareness regarding health and hygiene among the population is one of the key factors supporting the growth of the tissue paper market. The other key factors which are responsible for driving the tissue paper market include ease of use, cost-effectiveness and low penetration of tissue paper substitutes across the globe. Moreover, increasing women workforce has led to the growing usage of tissue paper products that will further boost the global tissue paper market. The expansion of the tissue paper market will be fueled by an increase in healthcare spending and a shift in consumer lifestyle. Furthermore, the growing tourism and hospitality industries would drive up global demand for tissue paper. For example, the transportation cost of tissue papers is rising faster than the actual cost due to the global proliferation of the COVID-19, which will have an impact on the tissue paper market's growth. However, fluctuating raw material prices and growing concern about deforestation may stymie the global tissue paper market's expansion.
Based on the Product, Paper towel is expected to grow at the fastest rate in the Tissue Paper market over the forecast period owing to the high usage in the hospitality industries. In addition, paper towel is widely used for household and commercial purposes that will further enhance the growth in upcoming years. Facial tissue is also growing in the tissue paper market due to the change in the lifestyle along with the increase in the disposable income of consumers.
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