The global teeth whitening products market has been rising steadily in the recent years. In the U.S., the American Dental Association (ADA) council on Scientific Affairs has been monitoring the commercial availability of tooth whitening products for the past two decades. With the increasing number of commercially available teeth whitening products, ADA put forth standard requirements for whiteners.
Teeth whiteners may be applied by dentists in a dental clinic, dispensed by dentists for home-use, or bought over-the-counter. Teeth whitening products are mainly of two types, viz. peroxide-containing bleaching agents and whitening toothpastes. Bleaching agents contain peroxide(s) that help remove deep and surface stains. Non-bleaching agents, on the other hand, contain substances that have physical or chemical action that only removes surface stains.
The rising demand for over-the-counter teeth bleaching products along with increasing consciousness of role of white teeth for appearance and confidence are some of the key factors driving the teeth whitening products market.
In addition, endorsements by dentist and approvals for teeth whitening products from dental associations encourages consumers to use teeth lightening products. Teeth whitening products dispensed by dentist and over-the-counter home-use teeth whitening bleaches are suitable to receive acceptance seal of American Dental Association. Teeth whitening products with ADA seal contain 10 percent carbamide peroxide. A number of whitening products are currently available for consumers from dentists as well as retail outlets. This includes paint-on materials, gels, bleaching strips, and others. These products vary by level and type of active ingredients, application, and form.
Increasing awareness about oral hygiene and easy availability of teeth whitening over the counter products are some growth drivers of the teeth whitening products market. Furthermore, changing lifestyle and rising disposable incomes leading to shift from traditional oral care products to novel ones is boosting this market. Moreover, rising consumption of tea, cola, alcoholic beverages, and tobacco that cause discoloration of teeth is likely to open opportunities for the growth of teeth whitening products market.
No comments:
Post a Comment