The overall construction sector is expected to grow over 85% in the forecast period which will add growth to the wallpaper market growth.

Wallpapers are decorative layers that are made of paper, plastic, vinyl, glass fiber, etc. They are sold as wallpaper rolls are pasted onto the walls for decorative or to cover minor flaws. With the diverse applications and utility, they are used in offices, schools, rooms, airports. The advancement of technology in the industry has bolstered the wallpaper market value in several developing countries. Interior paints are traditionally used in the place of wallpapers, however, their characteristics like an eco-friendly, longer lifetime and rigidity make the consumers opt for wallpapers instead of wall paints.

European countries are proposing higher values for the decor industry owing to the growth of the construction sector in the nation. Consumers in Europe show greater interest in customized home decors, this aspect raises the demand for the wallpaper market value in the country. The country also contains leading players like IKEA and other digital wallpaper printers to accelerate the market growth in the forecast period. A similar trend is followed by the other parts of the globe.

The global wallpaper market is expected to witness significant growth, owing to the numerous advantages provided by wallpaper in terms of excellent durability, easy installation, and wide availability of wallpaper products. Furthermore, increasing trend of interior decoration within the residential and commercial spaces is expected to drive growth of the market. Interior decoration is an important part of construction industry, as aesthetical appearance of residential homes or commercial buildings is a prime factor for consumers. Therefore, growth of the construction industry is expected to boost demand for aesthetically appealing wallpapers over the forecast period. For instance, according to the Global Construction 2030 perspective and Oxford Economies, in 2016, the global construction industry was valued at US$ 9.5 trillion, which is expected to grow by 85% to reach US$ 17.5 trillion by 2030, with China, India, and the U.S. accounting for 57% of the global share. Moreover, according to the India Brand Equity Foundation, the Indian real estate sector was valued at US$ 120 billion in 2017, and is expected to reach US$ 1 trillion by 2030. Moreover, it is expected to contribute over 13% to the country’s GDP.

Global wallpaper market was valued at US$ 6,946.2 Mn in 2018, and is expected to reach US$ 11,286.7 Mn by 2027, exhibiting a CAGR of 5.9% over the forecast period.

The wallpaper market is restrained by its limited use in specific locations of the building. Wallpapers can be efficiently used in specific locations such as bedrooms, seating areas, dining area, and others However, it cannot be used in kitchen, bathroom or exterior decoration. Constant exposure to sunlight can damage the wallpaper and may burn part of it or can fade color of the wallpaper. Exposure to humidity & heat causes the wallpaper to peel off, therefore, wallpapers do not last long in areas exposed to constant sunlight or humidity. These factors are expected to hamper growth of the global wallpaper market over the forecast period.