Automotive Infotainment Market Intelligence, Prescriptive Research, Execute Growth Opportunities

Automotive Infotainment Market


The COVID-19 pandemic has had a severe impact on the overall automotive sector, resulting in a decrease in market growth due to a decrease in new requirements and automobile sales. However, the increased need for car safety, comfort, and convenience, which includes features such as smartphone connectivity, on-demand music, live audio streaming, and a variety of other entertainment services, is driving the demand for automotive infotainment systems. Furthermore, technical advancements in these systems, including as speech recognition, enhanced graphic user interfaces, and intuitive touchscreens, are likely to boost market expansion over the projection period.
The Automotive infotainment system market for automotive is growing at a rapid rate. With the shifting mobility market, infotainment systems are evolving to offer vehicle occupants safety capabilities, new functionalities, and improved entertainment experience options. Through Wi-Fi and Bluetooth, smartphone connectivity enables a user to access messages and information, which further makes it easier to work on the go. The infotainment system in vehicles offers a digital experience in a car, covering digital assistants, multiple screens, and various input means. The inclusion of digital interfaces provides automotive suppliers and OEMs the freedom to design interfaces that deliver a more appropriate illustration of real-time data. The digital interfaces also outspread the scope to support numerous safety-critical features, including ADAS.
Heads-up displays, gesture control systems, steering-mounted controls, telematics, central controllers, and modern infotainment systems are widely employed in passenger vehicles to improve luxury, safety, comfort, and security. Governments in certain nations are enforcing car safety and security requirements. This has increased demand for automobile electronic equipment, such as infotainment systems, around the world.
The COVID-19 pandemic altered business dynamics in 2020 and is expected to have an impact on the general business scenario in the next years. Lockdowns implemented around the world to slow the spread of the virus have disrupted supply lines and forced the temporary closure of a number of manufacturing sites. As a result, shipments were delayed and production quantities fell precipitously, negatively impacting car output. The decline in demand for passenger and commercial cars has hampered the growth of the automotive infotainment market. Global automobile manufacturing volumes have declined year on year, owing primarily to lower production volumes in Europe and North America, among other regions.

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