Baby care products, such as oils, lotions, creams, and powders are widely used to moisturize and soften the skin of infants and children under the age of three. Almost all baby care products are specially formulated to be mild and non-irritating. The other products include baby wipes, baby toothpaste, baby toothbrush, and other baby care products. These products are widely available at supermarkets, hypermarkets, convenience stores, specialist retailers, online retail, and other distribution channels. The baby care products market is witnessing substantial growth due to the increasing demand for baby care products worldwide and rampant growth of the global e-commerce sector.
For instance, in August 2020, Dabur announced the expansion of its baby care portfolio with the launch of eight new Ayurveda-based products to cater the growing demand of baby care products. The new range of products is available on e-commerce platform Amazon. The growth of the baby care products market is led by factors as the rising birth rate, increasing number of working women, and the growing number of dual-income families across the world. Thus, to cater the growing demand, market players are focused in launching new and innovative baby care products in the market. For instance, in February 2021, G&M cosmetics planned to launch more vegan beauty and baby care products to tap into the growing began lifestyle choice.
Rapid urbanization, changing lifestyle, and the increase in disposable income, particularly in developing countries, has encouraged the adoption of baby care products, which in turn, is expected to drive the baby care products market growth. Moreover, rising awareness regarding child health is boosting the sales of baby care products. Many government and non-government organizations, with the support of NGOs, have been promoting baby care products to increase awareness among people about baby hygiene. Such initiatives are also expected to boost the sales of baby care products in both developed and developing economies.
Furthermore, growth of the baby care products market, in the Asia Pacific, is mainly driven by the increasing demand for baby care products due to the rising birthrate among the emerging economies, such as India and China, and the rapid growth of the e-commerce sector in the region. For instance, in September 2020, Johnson's Baby launched a new range of baby care products as it has seen significant growth in demand in the Indian market. The new range of products comprises wash, lotion, cream and oil and is available on leading e-commerce platforms such as Amazon, Flipkart, Big Basket, FirstCry and Nykaa.
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