North America to Witness Slight Decline in Growth in the Potato Processing Market, Owing To Decrease in Production of Potatoes

 

The best way to describe potato processing is that of a very high-tech and highly sophisticated manufacturing process. The production process involves the cutting, peeling, boiling, roasting, drying and finally the cutting and drying of the potato skins. This is known as potato cutting and all this has to be done quickly and efficiently and the results are simply irresistible. The main purpose of processing is to make sure that you get the best possible potatoes without any wastage or damage being done to the product. Apart from this the other main purpose is to get rid of any leftover potatoes that are found after the process is complete.

Market Dynamics

Government support during Covid-19 is expected to propel growth of the potato processing market. For instance, in May 2020, Canada’s Ministry of Agriculture allotted US$ 4.7 million to the P.E.I. Potato Board and Cavendish Farms, to allow millions of pounds of potatoes to be stored, amid the COVID-19 pandemic.

North America is expected to witness slight decline in growth in the potato processing market, owing to decrease in production of potatoes. For instance, according to the U.S. Department of Agriculture, potato production in the U.S. in 2019 totaled 424 million cwt, down 2 percent from the 2018 crop for comparable States.

Europe is expected to witness significant growth in the potato processing market, owing to increasing number of processing facilities. For instance, in November 2020, UK-based Branston, which supplies own-label products to supermarkets, such as Tesco, submitted plans for a new potato processing facility.

Competitive Analysis

Major players operating in the potato processing market include, Agrana Beteiligungs-AG, Agristo NV, Aviko B.V., Bem Brasil, Farm Frites International, McCain Foods USA, Idahoan Foods, Intersnack Group GmbH & Co. Kg, J.R. Simplot Company, Lamb Weston Holdings, Leng-D'or, Limagrain Céréales Ingrédients, McCain Foods Limited, and The Kraft Heinz Company.

November 2020: Bem Brasil, the largest potato processor and manufacturer of frozen French fries in Brazil ordered PEF Advantage system for potato processing suitable for processing up to 30 ton potatoes per hour from ELEA GmbH, the world leader in Pulsed Electric Field systems for food processing, has supplied a first.

September 2020: McCain Foods USA announced the restart of construction of its 170,000-square-foot expansion at its Othello, Washington potato processing facility. It was paused due to COVID-19 restrictions.