Linear alkylbenzene sulfonate (LAS) is one of the most popular synthetic surfactants which is prepared by sulfonating linear alkylbenzene (LAB). This product is a petrochemical derivative and it is majorly used in the production of detergent as well as various industrial cleaners’ products. Dish washing liquids, industrial cleaners, personal care products, and household detergents & cleaners are some of the major application areas of the linear alkylbenzene sulfonate (LAS).
Increasing demand for linear alkylbenzene sulfonate (LAS) from household detergent is propelling the market growth. Growing hygiene awareness coupled with the advancement in the production of detergent is again expected to accelerate the market growth. Also, the integration of AI in IoT in washing machines is contributing to the industrial expansion. Ongoing research and development activities in the field of high-efficient laundry detergent is again projected to propel the market growth of linear alkylbenzene sulfonate (LAS). Increasing demand for dishwashing liquids along with the growing popularity of personal care products such as shampoo, creams, lotions, shower gels, and hair conditioners are further estimated to uplift the market growth in the near future.
In addition to this, the high demand for cleaners from various industries is projected to bring new and profitable opportunities for the linear alkylbenzene sulfonate (LAS) market over the forecast period. On the other hand, strict rules and regulation associated with the production and use of linear alkylbenzene sulfonate is expected to hinder the market growth.
From the geographical point of view, the Asia Pacific is expected to exhibit significant growth over the forecast period and this is attributed to the increasing population coupled with the changing lifestyle of the consumers due to growing disposable income. According to the United Nation, the Asia and the Pacific region is home to 4.1 billion people or two-thirds of the world’s population. Also, rapid urbanization and industrialization in the region are further projected to propel the regional market growth of linear alkylbenzene sulfonate (LAS).
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